Social Media Audit and Campaign Planning -- Fortune International Essay - 2

Social Media Audit and Campaign Planning -- Fortune International Realty - Essay Example The critical aspect of the social media marketing strategy has already been outlined above which includes reviewing the ideas and practices that competitors have and also a clear determination of the resources that are needed. This includes the need to have a team in place to not only develop as well as maintain the company’s social network presence. The above plan also outlined how the administration of the site should be carried out. In this instance, the objectives should act as a guide to determine the manner in which Fortune Realty will behave within this space and also provide the chance for the company to fully participate with the largest amount of confidence. It is important to note that having a purpose will ensure that the company has both a motive as well as guidance for all the engagements that it will have within this particular space. In having a purpose, Fortune Realty will have better opportunity to get more invitations to interact with all its numerous stakeholders. Making a decision on the objectives is key since it will enable a better decision on the technology that will be used. In this instance, Fortune Realty’s objectives are to increase on its brand awareness and visibility. In addition, the company hopes to actively build and manage on its relationships and manage trust and also generate a large amount of word of mouth. Ensuring that one has a specific audience in mind means that the company will have a far better idea of exactly who it is engaging with because having no restrictions means that there is a greater chance for the message to be diluted. In this instance, the firm’s audience can be its current customers, prospective customers, company staff, and the entire real estate community and business partners both local and foreign. The first strategy is to actively build relationships with those stakeholders that have been identified as critical

The Mississippi River Essay Example | Topics and Well Written Essays - 1500 words

The Mississippi River - Essay Example Archaeologists use the term Mississippian to refer to the number of native Indian tribes that existed between about 750 and 1500 AD (or after) all over the Mississippi, Tennessee, and Cumberland River valleys. The Mississippian existence can be identified with a number of common characteristic traits: potteries generally ‘tempered’ with compressed ‘mussel shell’, rural-based maize cultivation, big ‘flat topped’ mounts placed in the vicinity of the town marketplace are all common features of Mississippians (Thomas, 1999, p. 151). Over the last few centuries, extensive archaeological works have been done in this region to know more about the Mississippian people. Their progress from dependence on forests to adoption of maize as a chief source of food is now linked up. Also, comparative studies between different regions forming the Mississippi, Tennessee, and Cumberland River valleys show that a common history united them and there were exchanges o f goods and art items between them. Bow and arrow were used by Mississippians. They related their agricultural vocation with religion. Mississippians worshipped a deity resembling fire-sun and travelled extensively. During the time when Mississippian tribes thrived, they use to organize large ceremonies in sites now called Cahokia, Moundville, Spiro, and Etowah. The Mississippian aristocracy was powerful with holdings of hundreds of small farmers who used to live in smaller fenced colonies and farms. A large part of eastern North America did not adopt the Mississippian culture. However, economies of all were relied on some degree to the Mississippian economy. Offspring of the great American Indian Confederacies of the American southland together with so-called Five Civilized Tribes are profoundly linked with their Mississippian heritage (Thomas, 1999, pp. 151). Cahokia is often called by the archaeologists as Mississippi City of the sun. Cahokia is one of the most important sites fo r archaeologists to understand the civilization of early Mississippians. Cahokia was the biggest city in the native North America. Situated on the extensive tidal plain that links the Mississippi river and the Missouri river, Cahokia possessed fertile soil and abundant wildlife. Around 700 AD, efficient villages were set up by late Woodlanders who depended on forests and also grew few farm products, including little maize. Cahokia was purposely situated near the main farmland belt, linked to the land and water routes and connecting the city to both nearby and faraway communities (Thomas, 1999, pp. 152, 154). According to Thomas, the more broad-based Mississippian culture evolved later, around 850 and 900 AD. Despite the fact that sedentary lifestyle of Mississippians varied distinctly from the forest-based Woodland community, it is believed that there was probably a genetic link between the two. Between 800 and 1100 AD, Mississippian people explored beyond customary Woodland-style f arming of native plants to opt for import of Mexican maize. Maize has been cultivated intensively throughout eastern North America long before, which was perhaps the reason for emergence of its more multifarious sociopolitical arrangement. Finally, the maize cultivation would be the backbone for the emerging Iroquoian federation of the Northeast, the Fort Ancient confederation beside the middle Ohio